Just like any other teenager, Bella Weems wanted a car for her 16th birthday. And not even a new car. She would have been happy with an old one. She shared this wish with her parents in 2010, when she was just 14. Her parents told her that it is better to get a car with her own money rather than depending on them. So she started a small business with an innovative idea, support of her parents and $350, which she saved from her babysitting jobs. About the Company: The idea was to sell custom made origami lockets®. She called them living lockets® and started selling them after school under the company name Origami Owl. This idea was finalized only after going through a lot of money making business ideas. She found her initial customers at beauty salons and private parties. The response was really good and the word spread very quickly. Soon the demand was more than she could handle, so the idea of the direct sales business model came up. According to this model, the company will sell products to individuals at discounted rates who will sell these products to customers at original prices and enjoy the profit. These individuals are called independent designers. This model not only solved a problem for the company, but also helped people pursue their big dreams, just like Bella did. After the launch of the company in 2010, within one year there were more than 6000 independent designers across the country. Today the number has crossed the 50,000 mark. But the company hasn’t only grown in the number of designers. Origami Owl generated $24 million in revenue in the year 2012. In 2013, revenue of $233 million was generated, which is almost a 10 times increase. And this year the company is expected to generate $250 million in revenue.
The products are sold both in the stores and on the website. The range starts from $12 for origami lockets® and $4 for the charms. Other products include earrings, chains, bracelets, etc. Biggest customers of the company are girls and women, but men also shop for their girlfriends or wives. How to Become a Designer: Being a designer is very easy. You just need to log on to the official company website and buy one of the business packages offered by the company, starting from just $149.99. You are provided with all the things that you will need to market and sell the products. The package consists of the jewelry of course (like lockets, charms, bracelets, etc.), other tools (like postcards, invitation cards, planners, etc.) and additional supplies (like trays, bags, a trial based e-commerce website, etc.) You also get a guide and 24x7 telephonic supports from the company. The company pairs you up with a mentor, who is an experienced designer and helps you with your initial sales. Once you become experienced, you will be asked to mentor newcomers and offered extra money from their sales volume in return. It is a fun and rewarding way to make money. Discover more, please visit the website: www.buildyourlocket.com
0 Comments
|
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
March 2015
Categories
All
|